Green Initiatives


greenAt J.W. Winco, Inc. we are mindful of protecting the environment. So we are always looking for ways to recycle, save energy and water, and incorporate environmentally-conscious procedures and habits into our processes.

Here are examples of our green initiatives:

  • Our building expansion incorporated windows and wood from an older building, along with recycled floors and carpets.
  • Our warehouse has been retrofitted with motion sensored, high-efficiency lighting. Windows were added to reduce the electricity needed for lighting, with of the additional benefit of enhancing the working environment with more natural light. This year we are also adding skylights to reduce the need for artificial light..
  • Along with our long-term efforts to recycle paper, plastic bottles and aluminum cans, now metal shavings produced in our manufacturing process are recycled.
  • Whenever possible, cardboard boxes received by our shipping department are repurposed.
  • The company has switched to environmentally friendly water-based coolants to cool its machinery.

Our Green Roof

In 2013 we installed a green roof system on the older portion of the roof of our World Headquarters in New Berlin, Wisconsin. The remodeling project was approved under the Milwaukee Metropolitan Sewerage District (MMSD) Regional Green Roof Initiative. Incorporating technologically advanced products, the J.W. Winco green roof system is on the cutting edge of storm management and retention.

The roof slows water during events of heavy rainfall and stores significant amounts for reuse. Storm water is stored in a retention zone beneath the roof and then used for self-irrigation of the roof via a capillary system, and the roof is maintained by rainwater instead of municipal tap water. By holding rainwater where it falls, green roofs diminishing the risk of sewer overflows and improving the overall water quality in the region.

You can read all about the project in our project launch press release.


Benefits include:

  • Rainwater retention for reduced risk of sewer overflows and improved community water quality
  • Watering costs savings
  • Reduction of heat retention, and lowering of energy usage
  • Improved air quality
  • Increased urban green space and wildlife habitat
  • Extended roof life due to protecting roof from harmful ultraviolet rays and temperature extremes
VIDEO "New Berlin company installs innovative roof" - WTMJ, 9/17/13
AUDIO "Something is growing..." - WTMJ Radio, 9/16/13
VIDEO "New Berlin company goes green with 'living roof'" - Fox6 News, 9/4/13
Our Green Roof Project in Photos
Our original roof with conventional roofing system. July 9, 2013 - HVAC replacement.
July 22, 2013 - Old stone surface removal, using powerful
"vacuum cleaner."
July 22, 2013 - Old stone surface removal.
July 23, 2013 - Roofers and equipment in action. July 23, 2013 - New roof underlayment being applied.
July 29, 2013 - No, it didn't snow! Underlayment complete. July 29, 2013 - Cutting new skylight in warehouse.
July 31, 2013 - These are not our new rooftop swimming
pools! Pools hold down underlayment until planting material
can be added.
August 14, 2013 - Planting medium is being put in place
all over our roof!
August 15, 2013 - Pallets of plants ready to be installed.
That's a lot of flora!
August 15, 2013 - We have green!
Plants are being put in place amazingly quickly.


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